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What’s the big deal about choosing a domain name?
A domain name is your online identity.
Naming your business is one of the most important decisions you will ever make. Choosing a domain name for your website is also important. Your business name identifies who you are in your industry and your community. Your domain name marks your online presence. With both names, you want to send a clear message about the services and products you provide. Your business will grow and succeed when you choose the right name.
Because you value your online investment, be sure to review the basics of selecting a domain name. Choose a domain name that is easy to remember. Select a domain name that reflects your business. And consider the best domain extension.
Tips for selecting a name for your website
There’s no official rule book for selecting the perfect domain name. But if you follow these basic tips, you will build your brand and strengthen your message. Take time to personalize your domain name. Customers will remember your online business and share the news with others.
1) Keep it simple – Your domain name should be short and easy to spell. Key words will identify your business and improve your Google search ranking. Say your domain name out loud. Is it easy to pronounce and understand? Avoid numbers and hyphens. Those who only hear your website address will not know if they should type “3” or “three.” Hyphens are often misplaced, omitted or mistaken for an underscore symbol. A simple domain name means less confusion and faster communication.
2) Target your audience – The best way to identify your audience is to become a visitor yourself. What words would you use to search for your business? What are the primary services and products desired? Do any brand messages capture your attention? Take time to explore these questions. You will understand your customers better, and your domain name will reflect personality.
The best way to identify your audience is to become a visitor yourself.
3) Select a domain extension – A top-level domain (TLD) is the last part of the domain name. It is often called the domain extension. The most popular extension used by commercial groups is .com. Other popular TLDs include .net, .biz and .info. Don’t be afraid to consider a vanity TLD such as .food, .clothing or .shop. Vanity TLDs can showcase your specific business or industry, leaving a lasting impression.
4) Complete your research – The Internet houses over 1.5 billion websites. Thus, check domain availability to avoid trademark or copyright conflicts. You can review all current domain names compiled by Internet Corporation for Assigned Names and Numbers (ICANN). Your desired name may not be available. Be prepared with several variations. Once you determine your domain name is available, act fast to secure your online identity! You will need to pay an annual fee to maintain the rights to your website address.
5) Be unique and memorable – Review tip number one. A memorable name is short and easy to spell. Add creativity to the mix and you will soon be the proud owner of a meaningful domain name.
Ready to identify your website? Let Dviso register your domain name, host your website and offer ongoing web support.
Anne Kirchner completed a degree in public relations at a liberal arts college in central Kansas. This was the first step toward a professional career in non-profit management, restaurant ownership and community relations. As a writer for Dviso, Anne focuses on website content for our customers. She also writes about travel, food, tourism, city government, crisis management, fundraising, college recruitment, special event planning and church development. Anne’s free spirit welcomes the opportunity to learn more!