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Generation on the move:
Is your website mobile friendly?
Consider the mobile
Remember when “mobile society” meant people were constantly on the move? High school graduates traveled out of state to attend college. Career-driven employees moved across the country for new jobs. And families traveled overseas for the ideal vacation.
Our mobile society now includes technology. Which means smartphones and tablets are on the move! Thus, offering a mobile friendly website is essential. Your customers will be able to learn about your services and products from anywhere.
Can You Picture This?
While sitting in the car waiting for your child’s soccer practice to end, you shop online for new clothes. Using your smartphone, you search for “youth soccer shorts.” The first site you choose disregards all elements of a well-designed website. Product images are small, content is cluttered, links and buttons are too small to click. And numerous font sizes and color combinations blur your eyes.
Your search continues. The next site offers a crisp white background, two bold fonts with a complementary color palette, easy navigational tools and dynamic images. You click on the red soccer shorts image, read the product description and place your order with one more click.
It’s stylish and simple.
And that’s why many website developers consider “mobile friendly” as the best practice. Today’s consumers demand simplicity and instant results. They are on the move.
Today's Consumers demand simplicity and instant results. They are on the move.
Mobile Friendly vs. Mobile Responsive
The term "mobile friendly" describes general website adaptation to various screens including desktops, laptops, tablets and smartphones. But, when making decisions about improving your website’s mobile capabilities, it’s important to understand the difference between mobile friendly and mobile responsive.
A mobile friendly website is basically a copy of an original website. Visuals do not change whether viewed on a desktop or mobile device, but specific features may be hindered. Navigational tools become limited. Images are reduced and Flash animation is eliminated. While a mobile website is functional, it only offers a small amount of usage flexibility.
In contrast, a mobile responsive website will reformat a website layout after identifying the user’s screen size, platform and orientation. Customers will be able to view information and engage with ease no matter what device is used. Mobile responsive websites are designed using a grid. And, as demonstrated earlier, features include simple navigation tools, legible fonts, attractive colors and captivating images.
If you know the majority of your customers are mobile users, a mobile responsive website is your best choice. In addition to quality design features, mobile responsive websites support more browsers, respond at faster speeds and will boost your Google rankings. Need more convincing?
Understand the facts and move on
Did you know 63.4 percent of all mobile phone users will access the internet from their mobile phones by 2019? Hosting Facts also offers the following statistics to consider:
- 30 percent of all mobile commerce transactions comes from mobile devices.
- 78 percent of shoppers want e-commerce sites to include more images on their products pages.
- The average order value for online orders placed on smartphones in the first quarter of 2018 was $84.55 while the average order value for orders placed on tablets was $94.91.
- By 2020, mobile commerce will account for 45 percent of all e-commerce activities – compared to 20.6 percent in 2016.
By 2020, mobile commerce will account for 45 percent of all e-commerce activities
E-commerce is on the move.
Are you ready to pave the way?
Anne Kirchner completed a degree in public relations at a liberal arts college in central Kansas. This was the first step toward a professional career in non-profit management, restaurant ownership and community relations. As a writer for Dviso, Anne focuses on website content for our customers. She also writes about travel, food, tourism, city government, crisis management, fundraising, college recruitment, special event planning and church development. Anne’s free spirit welcomes the opportunity to learn more!