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A few website basics
Is your site ready to attract customers while avoiding security threats?
When you entertain someone in your home for the first time, you are attentive to many details. The list includes picking up clutter, washing dishes, cleaning the toilet and sweeping the floor. Making a good impression is important. Furthermore, you hope your guest will return if they have a good experience. So, why wouldn’t you apply similar housekeeping impulses to your website?
Your homepage is the first location customers will visit to learn about your services and products. Because the digital world is constantly changing, it’s important for you to review your website at least every two years. Does your template reflect current trends? Is your content engaging and fresh? Have you developed keyword strategy? How secure is your hosting environment?
clean and simple
Latest website trends feature uncluttered spaces, simple content and creative fonts. Remember, you’re trying to make a good impression. Find balance between text, white space and images. A lot can be expressed using few words. Consider clever phrases and simple descriptions to introduce your services and products. Typography is an effective way to reflect your business personality. So, choose a font (or two) to make a bold statement about who you are – functional, service oriented, creative or product based – you decide!
Choose a font (or two) to make a bold statement about who you are
Search engines are smarter
than you think
Now on to the serious stuff. You’ve spent quality time and money designing your website. But do you understand the importance of search engines and keyword strategy? A search engine is a software program that examines, collects and organizes content throughout the internet.
Google is one of the most popular search engines used in today’s market. When individuals want to find something on the internet, they use Google to search for topics using keywords. Google offers links to content matching the keywords and desired topics. And, every time you provide quality, updated content on your website Google recalculates your site rankings.
This maximizes your chances for additional web traffic. Subsequently, the more visitors are attracted to your site, the more business you will generate.
Protecting your site builds customer loyalty
Ready for more serious housekeeping? Take time to learn about website security. Because your website is often the first contact with customers, it’s important to understand the existing threats. Computer hackers demonstrate malicious behavior to steal, disrupt or have fun. Yes, some hackers simply want to prove they can conquer the challenge of hacking a network system! Your hosting company is essential to website security. Be sure to explore security options such as using a firewall, installing a SSL certificate or registering your domain privately. Website security builds trust with customers. The more steps you take to provide a secure experience, the more likely customers will engage in your services and recommend your website to others.
Yes, some hackers simply want to prove they can conquer the challenge of hacking a network system!
So, what are you waiting for?
Dust away the cobwebs and make a lasting impression.
Anne Kirchner completed a degree in public relations at a liberal arts college in central Kansas. This was the first step toward a professional career in non-profit management, restaurant ownership and community relations. As a writer for Dviso, Anne focuses on website content for our customers. She also writes about travel, food, tourism, city government, crisis management, fundraising, college recruitment, special event planning and church development. Anne’s free spirit welcomes the opportunity to learn more!